The deal coincides with Liverpool's stunning form on the pitch as they cruise towards their first Premier League title since 1990. However, New Balance were offering the club £45 million per year in their deal, while Nike ⦠Liverpool have officially announced Nike as their new kit sponsor from the start of next season in what could amount to a English record. A multi-year deal which starts on ⦠During the trial, it was revealed that the ⦠Find Liverpool kits, training gear, accessories, and more. The Premier League champions were desperate to get the partnership with Nike sealed, even after being taken to court by New Balance. Liverpool have lost one of their key sponsors ahead of the new 2020/21 Premier League season, which may change the look of Redsâs new Nike shirts. ... Premier League club, Liverpool are locked in talks with Nike as they strive for a British record kit deal. Spanish giants Real Madrid and Barcelona remain the biggest earners through kit sponsorship. Liverpool said in a statement: "Liverpool Football Club is delighted to announce Nike, the world's leading footwear and apparel company, as its official kit supplier from the 2020-21 season. Their new deal will see them boast the most lucrative kit deal in the Premier League - eclipsing Manchester United's adidas contract worth £75m. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. And weâre just getting started! Liverpool Football Club is one of the top teams in the Premier League. For other inquiries, Contact Us. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Liverpool will end their partnership with New Balance at the end of the season, FA Cup Fourth Round Draw: Manchester City face Fulham, Chelsea land trip to Hull and Liverpool face tricky away day, Independent Press Standards Organisation (IPSO). with managing director Billy Hogan insisting the brand matches the club's ambitions for growth. "We look forward to partnering with them to serve players and supporters with Nike innovation and design.". LIVERPOOL have teamed up with Nike in a lucrative kit sponsorship deal that will net them a whopping £80million per year. Join thought-provoking conversations, follow other Independent readers and see their replies. "The partnership with Liverpool FC underscores our leadership in global football and with the club's passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Liverpool finally announced their deal with Nike to rise to the top of English football, Ranking the most expensive kit deals in history, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Ranking the biggest kit contracts ever after Liverpool’s Nike deal, officially announced Nike as their new kit sponsor from the start of next season. The American sportswear giants will design their shirts from next season after blowing New Balance's offer out of the water. Here are the most expensive deals in history and where the Reds rank. The Reds will strengthen their ability to spend aggressively with the added financial backing following the end of their partnership with New Balance. Nike wants to help you cheer on your favourite team with spirit that fits your style. Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record. Klopp job 'safe' as Germany odds slashed, Real Madrid eye City star Mahrez, Haaland top target, Bailey talks LATEST, Koulibaly could join for £39m, Arsenal's new training shirt 'leaked' with fans hating camouflage design, Man Utd in talks over bumper new shirt sponsorship deal to replace Chevrolet, World Cup-winner Low to quit as Germany boss after 15 years following Euros, ©News Group Newspapers Limited in England No. Want an ad-free experience?Subscribe to Independent Premium. Liverpool were previously reported to be in advanced talks with Nike over a new kit deal that they hoped would surpass fellow Premier League ⦠Liverpool 's third kit from new kit manufacturer Nike has leaked online and they've gone all out to make a memorable shirt. The Reds' agreement with shirt sleeve sponsors ⦠The Reds are into the fifth and final season of ⦠This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. To see all content on The Sun, please use the Site Map. Liverpool have officially announced Nike as their new kit sponsor from the start of next season in what could amount to a English record. Get extra savings with The Sun Vouchers including discounts and voucher codes for Nike and similar Fashion voucher code brands. Nike will design the men's, women's and youth team shirts and the Liverpool foundation. By. A great catch, resulting in them now sponsoring three of the âtraditionalâ and last seasonâs top six. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. LIVERPOOL are close to signing a new kit sponsorship with Nike which could break Manchester United's £75million-a-season record. "The partnership coincides with our move into a new, state-of-the-art training facility in Kirkby for the 2020-21 season, a project that includes investment in improved sport facilities for the local community.". Liverpool have reached an agreement with Nike that will allow them to finish the season in their current New Balance kit.. Liverpool have officially announced a new kit deal with Nike to replace New Balance from the start of the 2020-21 season. Nike already sponsored Chelsea, Tottenham and Brighton, but were able to bring in 2019/2020 champions Liverpool. Start your Independent Premium subscription today. But Nike have agreed to push back the start date of their sponsorship, taking over at the beginning of the 2020/21 season, in return for a large amount of compensation. Western Union have decided to end their partâ¦